The Commercial Diagnostic Sprint is built for beverage brands that have opened markets, landed accounts, or added distributors, but need a clearer read on what is actually working, where growth is stalling, and what to prioritize over the next 90 Days.
Crafted Advisors helps brands pressure-test their market footprint, wholesaler alignment, reorder health, account penetration, and execution priorities so leadership can make better commercial decisions with limited time, capital, and field resources.
Beverage Alcohol: Spirits, Wine, RTD Cocktails, Premium Mixers, and Adult Beverage Brands navigating the three-tier system.
HempTHC Beverages: Brands building compliant route-to-market strategies across an evolving regulatory, retail, and distributor landscape.
Functional & Non-Alcoholic Beverages: Brands competing for attention, shelf space, and velocity across traditional and emerging segments.
Market Penetration: Which markets deserve more focus, which need repair, and which should not receive more resources yet.
Distributor / Wholesaler Alignment: Where the wholesaler is engaged, where priorities are unclear, and where your brand may be getting lost in the book.
Reorder Health: Whether distribution is converting into repeat orders, healthy pull-through, and sustainable account-level momentum.
Velocity: Where the brand is moving, where volume is soft, and what the account base is telling you about demand.
Account Penetration: Which accounts matter, where white space exists, and where the brand has presence without depth.
Sales Story: Whether your distributor, retailer, and account-facing narrative is sharp enough to drive action.
90-Day Action Plan: A clear commercial roadmap focused on what to do next, what to stop doing, and where to apply pressure.
Please reach us at kelly@craftedadvisors.com if you cannot find an answer to your question.
A Commercial Diagnostic Sprint is a focused advisory engagement that helps beverage brands identify what is working, what is stalling, and where to focus commercially over the next 90-days
It is best suited for emerging and mid-size beverage brands that already have distribution but need sharper market priorities, stronger wholesaler alignment, and better visibility into reorder health, velocity, and account penetration.
No. The Sprint is focused on senior commercial advisory, market penetration, distributor strategy, and execution planning. This work is is the "what", "why", and "how" that should inform your tactical plan. Tactical support can be scoped separately if needed.
Useful depletion, sales, or account-level data helps but the sprint can also incorporate market feedback, distributor conversations, account lists, sales materials, programming plans, and founder/commercial team interviews.
Some brands use the Sprint as a standalone diagnostic. Others move into ongoing Commercial Growth Advisory or a custom fractional commercial leadership engagement.
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