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Our Story

The beverage alcohol landscape continues to evolve.  Distributor portfolios are larger, account coverage is broader, and performance expectations remain high across every category.  MAP was created to complement the wholesale system.  Market Activation Partners provide disciplined, distributor-aligned execution designed to support priority accounts, reinforce placements, and protect performance for emerging and mid-sized brands.


Distribution opens doors.  Sustained velocity earns space.


We exist to strengthen execution where focus matters most.

OUR SERVICES

MAP delivers structured, execution-only field support within a defined market strategy.  Ambassadors manage a curated, non-competing portfolio and operate within jointly aligned priority accounts.  We secure and reinforce placements, conduct compliant tastings & staff education, execute approved activations, and drive repeat reorder velocity.


Our role is focused:  depth of execution in the accounts that drive long-term performance.

OUR APPROACH

MAP operates under formal governance, wholesaler-aligned structure, mandatory CRM discipline, and behavior-based performance metrics.  Activity is tracked.  Velocity is review.  ROI is measured.


Crafted Advisors serves as the oversight and accountability layer, aligning supplier priorities with wholesaler objectives ensuring execution supports, rather than disrupts, the system.


In a market that demands focus and efficiency, structure wins.  

Velocity defines success.

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